With the objective of promoting responsible vacation destinations the certification agency Smart Voyager helped create the Sustainable Tourism Certification in 2000. According to its website, the programme "endeavours to convert the concept of sustainability into something real, practical and necessary in the context of a competitive market, with an aim to improve the relationship of tourism with its surroundings". Consequently, the importance of this recognition in the travel sector has grown such that UNESCO commended it on a world scale in 2002 as a means to guarantee tourist operations as models of sustainability.
In order to achieve Smart Voyager certification the hotel fulfilled a series of requirements that included a rigorous interviews, field visits, and documentation that promise a safe environment. This certification guarantees that the hotel has accomplished an engaged relationship with society and the environment in addition to meeting the arduous quality standards established by Hilton Hotels & Resorts. While the certification has generally been awarded to Amazon eco-lodges and Galapagos cruise ships, this marks the first time that a five-star hotel has received the honour. Such an accomplishment speaks to the dedication of Hilton Colon Quito for maintaining a sustainability model in more than 250 rooms, six restaurants and 23 meeting halls.
Media can access additional information about Hilton Colón Quito at http://news.hilton.com/colonquito